Fashion is already a force to be reckoned with. It inspires, provokes, leads and enthralls. And, from April 24th 2014, it’s going to do even more. Because we’re turning fashion into a force for good.
On April 24th last year, 1133 people were killed when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Many more were injured. Today, people are still suffering as a direct result of our fashion supply chain. Fashion Revolution Day says enough is enough.
This April 24th, people around the world — from designers and icons, to high street shops and high couture, from cotton farmers and factory workers, to campaigners, academics, the media and any individual who cares about what they wear – will come together to say the same. We’ll start by remembering its victims and raising awareness of the fashion industry’s biggest challenges. But because we want fashion to be a force for good we will challenge the industry to do better and celebrating fashion and spreading excitement about the power it has to make big change happen fast.
You can help by wearing an item of clothing inside out and asking one simple question: Who Made Your Clothes? Be curious, find out, do something to encourage greater transparency.
Based in the UK, this is a fast growing global movement. Find out more about the global movement at fashionrevolution.org. Join the US campaign today.
Fashion Revolution Day USA is a national campaign that is part of a global movement. For inquiries including volunteering, contributing, and press related, please fill out the form below.